Programme
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The outline programme is now available and is divided into 4 sessions:
Macro-Forces and Drivers A Shift in Thinking A Shift in Practice Micro-Forces and Drivers
In addition to the main agenda, the conference will comprise a half-day Short Course followed by a half-day Workshop, an accompanying exhibition and a social programme including a Welcome Cocktail Reception, a Cocktail Party and farewell drinks.
Wednesday February 29
9.00 -12.30: Short Course
Certification for Authentication Solutions in China
China Trade Association for Anti-Counterfeiting Representatives from companies with certified authentication products
13.30 - 17.00: Workshop
How to Set-up Cross-Border Relationships & Partnerships in Product Security
Eddie Wong, Eton Technologies & Wendell Smith, Polestar Technologies
18.30 - 20.00: Conference opening reception and exhibition opens
Thursday March 1
08.45: Welcome and Introduction to Product Authentication + Security Summit
Session 1: MACRO-FORCES AND DRIVERS
09.10: Anti-Counterfeiting and Product Security in China: Government Policies and Strategies
General Administration of Quality Supervision, Inspection and Quarantine China
09.35: Combatting Product Fraud in China - the Brand Owner’s View
Jack Chang, GE; Chairman, Quality Brands Protection Committee (tbc) China
10.00: Public Policy and Protecting Consumers
US Product Safety Commission, USA
10.25: Refreshment Break & Exhibition Viewing
10.45: Integrated Holistic Security
David Howard, Johnson & Johnson,USA
11.10: Protection and Investigation in China
Jack Chu, RA Consultants Ltd,Hong Kong
11.35: Bringing Brand Owners Together to Secure Supply Chains - the Role of the DCTA
Daniel Hubert, British American Tobacco for the Digital Coding & Tracking Association (DCTA)(Philip Morris, , Imperial Tobacco, Japan Tobacco)
11.50: Global Commerce, the Internet and Protecting IP
Greg Miller, JDSU; Pam Passaretti, New Momentum,USA
12.15: International Developments: ACTA and ISO Standard 12931
Ian Lancaster, Reconnaissance International,UK
12.45: Lunch and Exhibition Viewing
Session 2: A SHIFT IN THINKING
14.00: Taking the IP out of Counterfeiting
John Anderson, Global Anti-Counterfeiting Group
14.25: All or Nothing - Why Selective Marking Doesn’t Work
14.50: Know Your Supplier: Taking Responsibility for Your Components
D’Arcy Quinn, CropLife International, Belgium
15.15: Refreshment Break & Exhibition Viewing
15.45: Public Awareness Campaigns: Engaging the Consumer
Ann Harkins, National Crime Prevention Council, USA
16:10: Authentication Interaction: Regional Differences in Consumer Interaction
16.35: Security Inks & Taggants
Wendell Smith, Polestar; Hank Lin, DNA Technologies China,US/China
17.00: Close of Day 1 18.00: Cocktails
Friday March 2
Session 3: A SHIFT IN PRACTICE
08.45: High Impact Authentication
David Brown, Intel,USA
09.15: Securing the Digtial with the Physical
Volker Hahn, tesa scribos, Germany
09.40: Product Information and Authentication in Practice
Sailing Xu, Beijing Answers Security Printing Co, China
10.10: Refreshments & exhibition viewing
10.40: Tamper Evidence Should Always be Present
Marietta Horn, Securikett, Austria
11.05: Case Studies: Protecting Consumers from Counterfeit Tobacco, Auto Parts, and Apparel
Sacha Dover, OpSec Security, USA
11.30: Digital Marking Technologies to Combat Bottle Refilling
Justin Picard, Advanced Track & Trace, France
11.55: Question & Answer
12.10: Lunch and Exhibition viewing
Session 4: MICRO-FORCES AND DRIVERS
13.30: Get the Worm Out of the Apple - Chinese Consumers Want the Real Thing
To be announced, China
13:55:From the Known to the Unknown - A Label Producer Responds to Client Need
Derek Cumming, Worldmark, UK
14.20: The Health & Safety Perspective: Top Down or Bottom Up?
Beate Lalk-Menzel, Daimler (tbc), Germany
14.45: Refreshments and exhibition viewing
15.15: Mobile Authentication and Tracking Solution
John Xu, General Manager, Original1 Technology Beijing Company
15.40: Panel discussion - The Future of Cross-Border Product Security
16.30: Close of Conference